With international marketers readying for the upcoming FIFA World Cup, the Global Advertising Lawyers Alliance (GALA) has released Ambush Marketing: A Global Legal Perspective, which summarizes laws and other rules governing ambush marketing in 52 countries around the world.
According to the Ambush Marketing Report, most countries do not have specific legislation addressing ambush marketing. Therefore, rights holders, event producers, and official sponsors generally have to rely on traditional trademark and unfair competition law to protect their rights. Some jurisdictions have enacted event-based legislation that addresses ambush marketing practices when they were required to do so by rights holders, such as the International Olympics Committee or FIFA, in order to get the rights to host the event. For example, Brazil enacted its General World Cup Law ("Lei Geral da Copa" -- Law 12.663/2012) in June 2012 after being awarded the right to host the FIFA World Cup.
The guide, which updates GALA's 2011 edition and is available here, addresses legal, regulatory, and commercial considerations and includes recent enforcement actions in the field of ambush marketing.
For information about GALA, visit: http://gala-marketlaw.com/
For further information, please contact: Michael Plogell or Erik Ullberg