Practice groups
Financial Markets
Banking & Finance
Sport, Entertainment & Gaming
EU & Competition
Real estate & Construction
Intellectual Property
IT & Telecommunications
Media & Marketing
Environment & Energy
Insolvency & Restructuring
Public Procurement
Private capital & wealth management
Dispute Resolution
Maritime & Transport
Special Assignments



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    Media & Marketing

    Our specialists have long provided legal advice on a variety of marketing issues. These include the Marketing Act, the Lottery Act and the regulation of gaming as well as the Alcohol Act, the Tobacco Act and the regulation of the marketing of consumer credit and pharmaceuticals. We assist at various stages of the process with advice, drafting, negotiations, dispute resolution and contacts with authorities such as the consumer ombudsman. Our specialists have recently won cases in the Swedish Market Court against the consumer ombudsman.
    Wistrand's media group has worked with radio, TV and publishing houses and has gained an excellent understanding of this sector's needs. Standard contracts, special production and distribution agreements - be they for film, TV, music, books or computer games - are very familiar territory.  IP rights and anti-trust legislation are often critical for media companies, which is why some members of the group also specialize in these areas. Our specialist team often lectures on IP rights and we maintain excellent relations with Stockholm University.


    Gunnar Blomberg, Partner, Stockholm
    Mårten Hulterström, Partner, Göteborg
    Christel Rockström, Partner, Stockholm
    Erik Ullberg, Partner, Göteborg
    Others in the group:
    John Olsson, Senior Associate, Stockholm
    Christina Thörngren fd Billing, Senior Associate, Stockholm


    2017-10-25 Erik Ullberg and Gunilla Karlsson in GALA Gazette
    In the latest issue of GALA Gazette, Wistrand´s Erik Ullberg and Gunil... Read more
    2017-06-15 Erik Ullberg in the book Sweepstakes & Contests: A Global Legal Perspective
    Wistrand´s expert in marketing-law and partner Erik Ullberg has contri... Read more
    2017-05-22 Erik Ullberg in GALA Gazette
    In the latest issue of GALA Gazette, Wistrand´s Erik Ullberg writes ab... Read more
    2016-03-01 New guidelines for marketing in blogs and social media in Sweden
    In the Global Advertising Lawyers Alliance’s (GALA) latest newsletter,... Read more