Sponsored blog posts found to have breached Swedish marketing rules

In the Global Advertising Lawyers Alliance’s (GALA) latest newsletter, which covers advertising law news from around the globe, Wistrand’s Erik Ullberg and Michael Plogell report on a recent decision of the Swedish Advertising Ombudsman where a young blogger was found to have failed to adhere to Swedish marketing rules by misrepresenting the commercial relationship to a jewelry retailer..