Press releases 19 January 2024

Wistrand assists Strawberry in contract negotiations regarding naming rights of the Swedish national arena

Wistrand has assisted Strawberry in the contract negotiations with Stockholm Live regarding the naming and certain other rights relating to the Swedish national arena in Solna. Under the agreement Strawberry acquires the right of official name partner of the arena.

The National Arena will remain to be called Friends Arena until 12 July and will thereafter be named Strawberry Arena. The National Arena is the venue for football matches, concerts and major events such as Melodifestivalen.

Wistrand’s team has consisted of Per Dalemo, Erik Ullberg and Erik Frykenholt.

Image source: Strawberry