Press releases 2 June 2021

Wistrand advises Vertiseit in connection with the acquisition of Grassfish

The Swedish retail tech company Vertiseit has acquired the Austrian company Grassfish. Vertiseit is a Swedish retail tech company listed on Nasdaq and Grassfish is a platform company within Retail Digital Signage. As leaders in their different fields, the companies will work together towards their vision of shaping retail future with help from Digital In-store and become world leader in the field.

Grassfish will be part of the Vertiseit Group and will bring international customers from more than 70 countries worldwide, such as DHL, Porsche and BMW, to mention some. These customers will be added to Vertiseit’s existing customers which among others consist of Peak Performance, Volvo and Marks & Spencer.

As a result of the acquisition, the companies will together be able to offer a wider range of services, customer support in local languages and a more extensive technical knowledge, all to be able to support their customers, new ones as well as existing ones, in their digital transformation.

Wistrand acted as Vertiseit’s lead counsel and Wistrand’s team has been led by Johannes Wårdman (partner) and Malin Ek (lawyer). PHH Rechtsanwälte has been the local counsel of Vertiseit in Austria and PHH’s team was led by Rainer Kaspar (partner) and Philip Rosenauer (counsel).

The transaction was completed on 27 May 2021.